News from Gramercy Cellars

In February, we showed you a hilarious video by winemaker Greg Harrington of Gramercy Cellars, which quickly became an Internet sensation, and others have followed to the same effect. A serious winemaker with an less-than-serious attitude, Harrington puts the fun back in fundamentals, the cult back in viticulture. I got a chance to interview Harrington at Taste Washington, where he explained his lighthearted approach to marketing, and he told me that he was essentially tired of people taking themselves too seriously. Words to live by.

His vids certainly have gained a zealous following, and for good reason; they’re friggin’ hysterical. Cheeky, self-deprecating, and coarse, you can’t help but to laugh, especially if you’re familiar with the trials and tribulations of winemakers.

His latest, by way of making an announcement, is no exception. I’ll let the video speak for itself, and offer our congratulations to Harrington and his team. Cheers, mate.